Red Velvet Events

ROLE

Copywriter, Brand Strategist

BRIEF

Shift the perception of Red Velvet Events from a strictly logistics focused event production company to a experiential marketing and creative partner.

EXECUTION

As the design team visually redefined the creative capabilities of Red Velvet, I was tasked with conceptualizing copy that reflected that shift: Tag lines, copy for their brand book and style guide as well as Vision, Mission and Purpose statements for their press materials.